Tailwind Review 2023: A Comprehensive Guide to Pros, Cons, Pricing, and Features

Welcome to our in-depth review of Tailwind, a versatile tool for social media scheduling and content creation. In this review, we will dissect everything that Tailwind has to offer for social media marketers.

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What is Tailwind?

Tailwind is a dual-purpose tool that combines graphic design and social media scheduling functionalities. It is widely used by renowned brands such as Shopify and Jenny Yoo. Tailwind allows users to craft social media content effortlessly and either publish it instantly or schedule it for later.

TLDR for this article:

Tailwind is an indispensable tool for social media marketers focusing on Instagram and Pinterest. With features like post scheduling, SmartLoop, Tailwind Communities, and a graphic design tool, it empowers users to create engaging content, analyze performance, and automate posting. Tailwind offers both free and paid plans, making it accessible for businesses of all sizes. This guide provides an in-depth review of Tailwind's features, along with expert tips for maximizing its capabilities for social media success.

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Key Offerings:

• Integration with Instagram, Pinterest, and Facebook.
• Create content for multiple platforms with a single post.
• Save drafts for future use.
• Instagram marketing features: Publish regular posts, carousel posts, and Stories.
• Graphic design tool for creating visually appealing content.
• Built-in link in bio tool to drive traffic.
• Hashtag suggestions to enhance post reach.
• Communities feature for Pinterest marketing.
• Apps for web, Android, and iOS.
• Browser extensions for Chrome, Firefox, and Safari.

A Closer Look at Tailwind's Features

1. Scheduling Social Media Posts

Tailwind simplifies the process of scheduling social media posts. Here’s how:

• Log into your Tailwind account and click Upload Media from the Home tab.
• Select the primary social media account (e.g., Instagram) for scheduling.
• Tailwind automatically crops images to fit the platform's dimensions.
• As you write a caption, Tailwind suggests hashtags and color codes them based on competitiveness.
• Save selected hashtags in a group for future use
• Add emojis and change font styles.
• Preview your Instagram grid within the scheduling interface.

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Scheduling Methods:

• Auto Post: Tailwind automatically posts content at the specified time and date.
• Post Reminder: Receive a notification on your phone and publish the post manually.

Tailwind's SmartRecommendations suggests the best times to schedule posts based on follower activity.

2. Tailwind Create - Graphic Design Tool

Tailwind Create is a feature-rich graphic design tool comprising several sections:

• Design Gallery: Create designs using templates.
• Favorites: Store favorite templates (custom templates cannot be favorited).
• Projects: Manage images selected for designs.
• Brand Settings: Define brand fonts, logos, and color palette.

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Brand Settings:

• Enter your brand name.
• Select two fonts (title and subtitle) from hundreds of options or upload your own.
• Choose four colors to represent your brand.
• Upload logo designs.

Design Gallery:

• Choose a photo by uploading, pulling an image from a URL, or using a stock photo.
• Select a design template and apply filters based on post type, photo count, and category.
• Edit elements such as text, shapes, and colors.
• Adjust image brightness, contrast, saturation, and blurriness.
• Apply text settings for fonts, colors, opacity, shadows, letter spacing, line height, and font styles.

3. Tailwind Communities

Tailwind Communities, formerly known as Tailwind Tribes, is an invaluable feature for Pinterest marketing. It's a content-sharing hub where Tailwind users can share each other’s pins.- There are hundreds of communities covering a plethora of topics, and you have the option to create your own community.

Analytics and Reporting

One of the most powerful aspects of Tailwind is its analytics and reporting capabilities. Tailwind provides detailed analytics on your posts’ performance, audience engagement, and follower growth. This data is crucial for understanding what content resonates with your audience and for making informed decisions to improve your social media strategy.

SmartLoop

Tailwind's SmartLoop feature is a boon for Pinterest users. It allows you to continually share your best-performing pins at optimal times for maximum engagement. This means that your evergreen content will continue to drive traffic without you having to manually repin it constantly.

Content Discovery

Tailwind's content discovery feature helps you find high-quality content that you can share with your audience. This is particularly useful if you want to provide value to your followers without always creating original content.

Bulk Image Upload

For those who like to work in batches, Tailwind's bulk image upload feature is a time-saver. You can upload multiple images at once, and Tailwind will automatically schedule them based on your predefined posting schedule.

Tailwind Create

Create offers more advanced design features, including additional templates, premium stock photos, and the ability to create custom branded templates.

Pricing and Plans

Tailwind offers a free trial that allows you to schedule up to 100 Pinterest pins and 30 Instagram posts. For the latest pricing information please visit their site - here.

Customer Support and Community

Tailwind offers customer support through email and has an extensive knowledge base with tutorials and guides. Additionally, Tailwind has a vibrant community of users, and joining Tailwind Facebook groups can be a great way to get tips and advice from other experienced users.

The Tailwind Browser Extension

Tailwind offers a browser extension that allows you to share blog posts and web pages effortlessly. It extracts all images from the page you want to share. Simply select an image and use the extension button to transfer it to the Schedule tool.

Caveats and Considerations

• The Auto Post feature requires an Instagram Business account and is not available for posts with multiple images.
• The hashtag suggestion tool may sometimes provide irrelevant hashtags.
• There is no proper way to save designs within Tailwind; downloading them is the only option.

Final Verdict

Tailwind is a powerful tool for social media marketers, especially those focusing on Instagram and Pinterest. Its scheduling features are robust, though the requirement for an Instagram Business account for Auto Post may be a drawback for some. The graphic design tool is versatile but could use more variety in templates. Tailwind Communities is a standout feature for Pinterest marketing.

Tailwind offers both a free version and a paid version with additional features. It’s worth trying out to see if it fits your social media marketing needs.

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Frequently Asked Questions - FAQ's

Q1: What Social Media Platforms Does Tailwind Support?

Tailwind primarily supports Pinterest and Instagram. It also offers limited support for Facebook by allowing you to cross-post content. However, it's essential to note that Tailwind's advanced features like SmartLoop and Tailwind Communities are specifically tailored for Pinterest.

Q2: Is Tailwind Approved by Instagram and Pinterest?

Yes, Tailwind is an official partner of both Instagram and Pinterest. This means that it complies with both platforms' terms of service and API usage policies. Using Tailwind will not put your accounts at risk of being flagged or banned by these platforms.

Q3: Can I Use Tailwind for Free?

Tailwind offers a free trial that allows you to schedule up to 100 Pinterest pins and 30 Instagram posts. However, once you have used up these limits, you will need to upgrade to a paid plan to continue using Tailwind's features.

Q4: How Does Tailwind's SmartLoop Feature Work?

Tailwind's SmartLoop feature allows you to recycle your best-performing pins on Pinterest. You can set up loops that will automatically repin content at optimal times. This is particularly useful for evergreen content that remains relevant over time, as it ensures that new followers will see your best content.

Q5: Can Tailwind Help Me Grow My Followers?

While Tailwind itself doesn't directly increase your follower count, its features can contribute to follower growth. By scheduling posts for optimal times, using analytics to understand your audience, and participating in Tailwind Communities, you can create more engaging content and increase your visibility, which can lead to more followers.

Q6: Does Tailwind Offer Hashtag Suggestions for Instagram?

Yes, Tailwind offers hashtag suggestions when you write a caption for your Instagram post. It suggests hashtags and color codes them based on competitiveness. This feature can help you choose the right hashtags to maximize your post's reach.

Q7: Is Tailwind Suitable for Small Businesses?

Absolutely! Tailwind is suitable for businesses of all sizes. Small businesses can particularly benefit from Tailwind's scheduling and content creation features, which can save time and resources. Additionally, the analytics features can help small businesses understand their audience better and refine their social media strategies.

Q8: Can I Manage Multiple Accounts with Tailwind?

Yes, you can manage multiple Instagram and Pinterest accounts with Tailwind. However, you will need to have a separate Tailwind Plus subscription for each Instagram and Pinterest account you want to manage.

Q9: What Kind of Customer Support Does Tailwind Offer?

Tailwind offers customer support primarily through email. Additionally, they have an extensive knowledge base with tutorials, guides, and FAQs that can help you navigate the platform. Tailwind also has an active community, and joining Tailwind Facebook groups can be a great way to get tips and advice from other users.

Q10: How Does Tailwind Compare to Other Social Media Tools?

Tailwind is particularly strong when it comes to Pinterest marketing, with features like SmartLoop and Tailwind Communities that are not commonly found in other tools. For Instagram, it's comparable to other scheduling tools but stands out with its content creation features. However, if you are looking for a tool that supports a wider range of social media platforms, including Twitter and LinkedIn, you might want to consider alternatives like Buffer or Hootsuite.

Useful AI Resources

www.popularaitools.ai/blog/fliki-v2-editor-ai-video-maker-for-youtube

www.popularaitools.ai/blog/ai-powered-tshirt-business-midjourney

www.popularaitools.ai/blog/midjourney-print-on-demand-revolution

www.popularaitools.ai/blog/ai-secrets-for-successful-clothing-business

www.popularaitools.ai/blog/master-print-on-demand-with-midjourney-ai

www.popularaitools.ai/blog/ai-power-social-media-marketing-2023

www.popularaitools.ai/blog/ai-website-builders-future-of-web-development

www.popularaitools.ai/blog/ai-website-builders-guide

www.popularaitools.ai/blog/revolutionize-design-with-framers-june-2023-updates

www.popularaitools.ai/blog/master-print-on-demand-with-midjourney

www.popularaitools.ai/blog/master-chatgpt-prompts-expert-ai-guide

www.popularaitools.ai/blog/learn-print-on-demand-with-midjourney-ai

www.popularaitools.ai/blog/dominate-print-on-demand-midjourney-ai

www.popularaitools.ai/blog/ai-tools-social-media-revolution

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www.popularaitools.ai/blog/passive-income-print-on-demand-ai

www.popularaitools.ai/blog/chatgpt-prompt-engineering-mastery-course

www.popularaitools.ai/blog/framer-ai-vs-webflow-guide

www.popularaitools.ai/blog/10-reasons-framer-ai-is-changing-web-design

www.popularaitools.ai/blog/secrets-successful-print-on-demand-entrepreneurs-mastering-midjourney

www.popularaitools.ai/blog/dissecting-kaiber-10-elements-set-apart-review

www.popularaitools.ai/blog/10-reasons-why-kaiber-is-the-ultimate-ai-video-generation-tool

www.popularaitools.ai/blog/midjourney-t-shirt-design-in-print-on-demand-business

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